Created for UMOD (Formally Universal Commercial), this all encompassing project for Club Classics saw us pushing our ability in creating high quality imagery. Combining super heavy CG renders and beautifully slick live-action cinematography, we wanted to present a highly polished, exclusive-feeling, top quality brand. Not out of place as a commercial for a high-end product like a Rolex or expensive cologne. Featuring our good friend Trevor Nelson, the ad builds, slowly revealing him using rotating lights and in-camera lens effects. The Club Classics logo also builds, using a similar look and feel to the live action shots. The whole thing comes together with a well considered edit and a generous use of speed ramping. It's our belief that music ads shouldn't just be competing with other music ads for attention, but all other TV commercials. Think big. Think epic.
